Allegra –
Make peace with your allergies

The background
In mid-September 2018, I landed in Montreal. New city, new country, new continent. New adventure.
By October, I was creating a brand new national campaign platform for the allergy medication Allegra.

The problem
Allegra knew they weren’t the category leader. Canadians weren’t relying on Allegra to help them “fight”, “defeat” or “battle” their allergies. In the war against allergies, Allegra was barely a player.

The solution
End the war and advocate for peace.
We identified an opportunity to become the brand that spoke about managing your allergies in a positive and empowering way. Through the ‘Make peace with your allergies’ campaign, we would be the brand that helped Canadians actually enjoy allergy season. All on a shoestring budget.