KFC –
Crazy Genius

The Problem
KFC is known for a lot of things, but amazing Mexican food isn’t one of them. So when they decided to make their famous Zinger chicken into a taco, we knew a lot of people would say they were crazy.

The solution
Embrace the crazy.
Like so many of the best things in life, the Zinger taco was actually way better than it sounded. With this campaign, we showed Australians that the Zinger taco wasn’t just crazy, it was Crazy Genius.