News Corp – News From Start To Finish

The background
This work was created for the first round of the Cannes Young Lions Australia 2017 competition and earned us a spot as finalists in the Print Category.

The problem
How do we convince Australians of the strength of print when everyone already considers print newspapers old news?

The solution
By showing them what they’re missing out on.
With the News From Start to Finish campaign, we showed Australians why having all the information in the world at your fingertips isn’t always a good thing.